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NEWS RELEASE: OUTDOOR SUMMER ADVENTURE BEGINS WITH RIDGE MERINO

June 15, 2016

NEWS RELEASE: OUTDOOR SUMMER ADVENTURE BEGINS WITH RIDGE MERINO

New Products Provide Natural Sun Protection, Dry Fast, Resist Body Odor  

Take a hike ...or a run in the new Ridge Men's T-shirt.

Whether you need a last-minute Father’s Day gift or you’re gearing up for a multi-day backcountry adventure, Ridge Merino has you covered with its new Summer 2016 products.

Top-notch technical performance meets comfort and style in the Men's super-soft 100% premium Merino wool t-shirt and Women’s Frankie Tank Top. Go from a five-mile run to four o’clock happy hour (and everywhere in between) in these tops that breathe, wick sweat, dry fast and resist body odor – allowing you to feel fresher longer. In addition, all Ridge products are rated at least UPF 20+, offering protection from the sun’s harmful rays. These many benefits occur naturally, without the use of harmful chemicals.

Ridge also introduced several new trucker hats. And back by popular demand, the Men's Boxer Brief (Merino wool underwear), which Outside Magazine named one of the “Best Performance Underwear for Men,” is now available for pre-order.

All Summer 2016 Ridge products are $39.95 or less and available online at www.ridgemerino.com

About Ridge Merino

Named one of Outside Magazine’s “Six Best Outdoor Clothing Companies You’ve Never Heard Of,” Ridge Merino develops the highest quality Woolmark-certified premium Merino wool apparel and accessories that perform as well in every day life as they do in the most rigorous outdoor conditions. Entirely natural, renewable and biodegradable, Merino wool is an active fabric that reacts to changes in body temperature - insulating when it’s cold outside and cooling when it’s hot. Ridge sells online, eliminating the middleman (retailers), which allows the company to offer the same or better quality at a lower cost, sometimes up to 50 percent less than brands with similar products. Every Ridge purchase gives back to environmental and sustainability initiatives through its partnership with 1% For the Planet





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