The words "underwear" and "wool" in the same sentence may (understandably) elicit a negative reaction. Traditional wool conjures images of itchy fibers, overheating, sweaty-ness and basically general discomfort. We get it.

Traditional wool has a time and place... like grandma's sweater. But we're here to tell you MERINO wool is different and perfect for darn near everything. Yes, even underwear.

Think about it: this wunderfiber tends to make every garment better. It's soft, all-natural next to skin and terrifically breathable. It has natural climate control, so you're never too hot or too cold. And of course Merino wicks moisture away from the skin and doesn't hold onto smell, so you feel fresh and dry all day long. 

Seen here: Our best-selling Merino Wool Shelf-Bra Cami and Bikini Brief for women. 

We continue to expand our line of men's and women's Merino wool underwear, which now includes boxer briefs, bikini briefs, thongs, bra tops and and our newest product: the Send-It Merino Sports Bra.

So now that you know Merino is the perfect material for underwear, go ahead and wear it on that long hike with a Solstice Hoodie; or, in the winter, layer it up with Merino wool base layers, Merino wool mid layers and a nice outer shell to keep you toasty from the inside out. (Don't forget the Merino wool accessories, too!)

Above: Our best-selling men's Merino wool underwear boxer brief. Get a pair here.