You're Cold. Why?

You're Cold. Why?

While it's still officially a couple of weeks away, it's time to accept it: winter is upon us.

Ah yes, winter. You remember: those mornings when you wake up and the thermometer registers just over 10°? The seats in your car are freezing. The wind seems to whip through your clothing, sending a shock straight to your bones. No one likes to be cold. But we can't hole up in our houses for the season... (can we?)

There is no reason to be cold. Just get better clothing. Seems simple enough, right?

After years of development, we are proud to announce the launch of the Ridge Merino Aspect Base Layer Series. These soft, durable base layers are designed as a first layer of defense against cold weather. There's also a heavyweight option for those ridiculously freezing days that you have to (or want to) be outside. 

Whether you're exploring the backcountry or simply traveling to and from work, put on your base layers as a first line of defense against the elements. You'll notice a difference in the warmth and comfort they provide all day long.  

 "There's no such thing as bad weather, only unsuitable clothing."
- Alfred Wainwright


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