The 1% for the Planet Network
The 1% movement started on a fishing trip when two longtime friends—Yvon Chouinard and Craig Mathews—shared their concerns about the environmental impact from their businesses.
As successful businessmen with growing companies, they knew they needed to do more. They came up with the idea to pay an "earth tax": not a literal tax but a business commitment to donate at least 1% of their annual sales to environmental causes. Since 2002, the 1% for the Planet network has grown to 4,800+ member companies around the world.