Ridge Merino is a fast-growing outdoor apparel brand headquartered in Mammoth Lakes, CA. Our Merino wool clothing and accessories are sold nationwide via e-commerce direct to consumer. We have been regularly featured in publications including Wirecutter, Outside Magazine, Men’s Journal, Forbes, GearJunkie and more.

Open Positions

  • Must live in the Eastern Sierra and be available in-person (Bishop, Mammoth, June). No relocation offered for this position.

    Duties and Responsibilities

    Social Media

    • Own day-to-day social media execution across Instagram, Facebook, TikTok and YouTube, posting on a schedule aligned with the marketing and communications calendars
    • Create a social media content calendar to be reviewed and approved by the Marketing Manager
    • Be a social media “wizard” with a finger on the pulse of trends, new platform features (Shops, affiliate tools, etc.) and UGC trends that resonate with the outdoor community, while staying on brand
    • Edit long-form video content into short, engaging clips for social media, maximizing content use across multiple platforms
    • Track performance metrics, analyze trends and optimize content for engagement and reach
    • Support visibility and engagement for local initiatives such as the Ridge Village Store and Ridge Collective A-frame


    Community Management

    • Engage with the social media community, responding to comments, DMs and fostering authentic connections with relevant accounts, followers, brand ambassadors and the broader outdoor community
    • Identify opportunities to highlight UGC, repost fan content and engage with relevant creators and influencers
    • Monitor sentiment, escalate issues when needed and maintain a positive brand presence online


    Content Production & Shoots

    • Help coordinate and execute photoshoots under the direction of the Marketing Manager, handling logistics, product prep, on-site setup and styling
    • Create short form content as needed that is on-brand, connects with outdoor communities and supports the broader adventure lifestyle
    • Capture behind-the-scenes content and UGC-style moments during shoots and occasionally appear on camera for organic content


    Content Library & Organization

    • Maintain a well-organized, searchable content library that serves the entire marketing team and other departments, making it easy to find assets by product, campaign, athlete, style, or other relevant categories
    • Ensure all assets are properly tagged with metadata, filenames and usage notes so they are ready for both organic and paid campaigns, including social media, email, web and advertising
    • Collaborate with team members across marketing, e-commerce and creative to ensure new content is uploaded promptly and categorized correctly


    Other Duties

    • Assist the Marketing Manager with field marketing activations; some travel may be required

    Requirements

    • Experience managing social media accounts for brands, preferably outdoor, lifestyle, or apparel - examples or references required
    • Video editing skills for social platforms (short-form cutdowns from long-form footage, adding text overlay etc.)
    • Comfortable on camera and creating authentic content
    • Knowledge of social media trends, UGC and platform features (Shops, affiliate tools, etc.)
    • Highly organized with strong attention to detail
    • Experience with community management across multiple platforms
    • Ability to coordinate photoshoots and manage content production logistics
    • Proficiency in Google Workspace, Adobe Creative Suite and Canva are a plus

    Compensation and Benefits

    • Salary Range: $40,000-50,000 per year
    • Medical insurance program
    • Paid time off and company holidays
    • Retirement plan
    • Ikon Pass

    To apply, send your resume and social media management examples or references to paz@ridgemerino.com.