New this season, our Wild Rose color is inspired by the soft pinks found in nature around our home in the Eastern Sierra.
This fresh color draws inspiration from the beauty you miss if you’re not paying attention. Wild roses bloom quietly in the spring around waterways just south of our Mammoth Lakes headquarters in Bishop, CA. The rosa californica is a common California native plant usually found below 6,000 feet, known for its understated but vibrant pink petals and sweet scent.
Wearing Wild Rose evokes the fleeting beauty of a sunset when the sky turns pink, alpenglow hits the peaks and the last light of the day leaves a faint pink glow behind. These moments feel brief and special, and so does this color.
The top left photo features Wild Rose Hilltop Shorts with our Woodrose Solstice Sun Hoodie—a slightly lighter and more neutral pink in our summer 2025 collection. Bottom right: Solstice Pro Hoodie in Wild Rose.
You’ll find Wild Rose across our women’s collection this season in the Solstice Pro Sun Hoodie, Wander V-Neck Tee, Pursuit Ultralight Hoodie, Pursuit Ultralight Tee, Pursuit Ultralight Long Sleeve Shirt and Hilltop Shorts.
We also created a playful take on it with our Wild Rose Tie-Dye, available in our Boy Short Underwear, Bralette, Wander Relaxed Fit Tee and Solstice Sun Hoodie.
Whether you’re hiking, traveling, hanging out at home or just want to add something more fun to your closet, Wild Rose and Wild Rose Tie-Dye are fun colors to reach for all summer long.
Top left: Women’s Pursuit Long Sleeve Shirt. Bottom right: Women’s Solstice Sun Hoodie in Wild Rose Tie-Dye.
