Blog: View From The Ridge

In this chaotic year where everything feels faster, louder and more expensive, choosing to shop small can make the holiday season more meaningful. As more and more brands become part of giant corporations, we’re proud...

It’s estimated that over 98% of Americans have PFAS (also called forever chemicals) in their blood. Clothing and textiles are partly to blame—and Breast Cancer Prevention Partners has led the charge to change this. At...

As the temperatures drop and the mountains pull us back outside, Ridge Merino’s Fall/Winter 2025 Collection arrives with thoughtful updates, expanded favorites and new innovations that make winter layering easier (and warmer) than ever. This...

Eastern Sierra-based Ridge Merino today unveiled the Cloudripper Merino Grid Fleece Mid Layer Collection, its most advanced Merino wool mid layer yet. Named after one of the highest peaks in Ridge's backyard, the Cloudripper Collection...

Post written by Ridge CEO Jeff RussellPhoto of Jeff skiing in Norway by guide Ian Havlick This winter I was invited on a ski and sail trip in Norway's Arctic Circle. I hadn’t heard about...

Climbing Mt. Shasta with Breast Cancer Prevention Partners (BCPP) was more than just a challenging ascent; it was a powerful testament to the strength and resilience of women fighting breast cancer and a heartwarming display of solidarity...

Ridge team member Paz Mendelevitch will climb Mt. Shasta — a 14,179-foot peak in Northern California — to raise funds and awareness for breast cancer prevention. Many of the products we use daily, along with the...

At Ridge Merino, we're committed to innovation and sustainability. We're excited to introduce our latest development in Merino wool outdoor apparel: the Pursuit Collection. This athlete-inspired new line is built with advanced fabric technology that...

In our ongoing journey to push the boundaries of Merino wool outdoor apparel, we’re proud to introduce a fabric innovation that sets a new standard for performance Merino wool clothing: Axio technology. Axio is central...