Blog: View From The Ridge

In this chaotic year where everything feels faster, louder and more expensive, choosing to shop small can make the holiday season more meaningful. As more and more brands become part of giant corporations, we’re proud...

Post written by Ridge CEO Jeff RussellPhoto of Jeff skiing in Norway by guide Ian Havlick This winter I was invited on a ski and sail trip in Norway's Arctic Circle. I hadn’t heard about...

Climbing Mt. Shasta with Breast Cancer Prevention Partners (BCPP) was more than just a challenging ascent; it was a powerful testament to the strength and resilience of women fighting breast cancer and a heartwarming display of solidarity...

Ridge team member Paz Mendelevitch will climb Mt. Shasta — a 14,179-foot peak in Northern California — to raise funds and awareness for breast cancer prevention. Many of the products we use daily, along with the...

At Ridge Merino, we're committed to innovation and sustainability. We're excited to introduce our latest development in Merino wool outdoor apparel: the Pursuit Collection. This athlete-inspired new line is built with advanced fabric technology that...

In our ongoing journey to push the boundaries of Merino wool outdoor apparel, we’re proud to introduce a fabric innovation that sets a new standard for performance Merino wool clothing: Axio technology. Axio is central...

Hot off the presses, Ridge has not one but two products for gals and groms included in this year's Outside Magazine Winter Buyer's Guide.  Aspect Base Layer Bottom: The Best Women’s Workout Gear of Winter...

It's the 20 year anniversary of Breast Cancer Prevention Partners (BCPP)’s annual mountaineering expedition, Climb Against the Odds. The event welcomes novice and expert climbers to summit Mt. Shasta’s 14,179 ft. peak as a collective effort to...

Say hello to warm weather with the new Ridge Spring/Summer 2023 collection New line features clothing that offers UPF protection, wicks sweat and beats B.O. with lightweight Merino and natural fibers    Choose from a full restock of always-sold out Solstice...