It's #GivingTuesday and we're donating 100% of all sales today to the Eastern Sierra Avalanche Center (ESAC). A nonprofit based in Mammoth Lakes, ESAC is a 100% community-funded private avalanche center that provides quality avalanche and snowpack information to...

From the icons to the up-and-comers, the small Eastern Sierra resort town of Mammoth Lakes produces "an astonishing number of elite athletes.” Recently named one of CNN's top 10 places where you can live your Winter Olympic Dreams, Mammoth...

Did you see? Ridge was featured in Outside Magazine again, this time as part of the Do-It-All-Ski-Kit For Women.   Our best-selling Women's Heist Merino Wool Hoodie made the line-up as the preferred midlayer option, alongside...

Pictured: Our new Women's Hot Creek Blue Crew and Atmospheric River Bottoms.  We draw a lot of inspiration from our home base of Mammoth Lakes. Located in the Eastern Sierra mountains of California, Mammoth is home to amazing...

An Atmospheric River blasted the Eastern Sierra last year, resulting in one of the heaviest snowfall years on record and the second longest ski/snowboard season ever for Mammoth Mountain.   So what is an Atmospheric...

Saddlebag Lake, just outside of Yosemite National Park After a record snow year, finally Tioga Pass, has opened! It's the latest the Yosemite National Park thoroughfare has opened in 34 years, when it opened on the same...

Nate Greenberg scopes out Z Couloir, Mt. Wood. Photo: Brett Lotz.  Nate Greenberg is the current president and one of the founders of the Eastern Sierra Avalanche Center (ESAC), an online resource that reports snowpack and forecasts avalanche...

Winter is in full swing. The snow continues to fall, and we're in the midst of trade shows - Outdoor Retailer, SIA and ISPO - where the latest outdoor technology and trends will be revealed.  SGB Online spent...

It happens every year. You swear you're going to finish all of your holiday shopping early and before you know it, it's Thanksgiving. Then Dec. 1st. Then mid-December. Panic sets in.  Here's the great news:...