April Is Earth Month - 1% for the Planet Takes Action

April Is Earth Month - 1% for the Planet Takes Action

Did you know...  More than 30 BILLION tons of urban sewage is discharged into our waters every year?  One MILLION plastic bags are used every minute? One in six species face possible extinction due to...
What's In a Name? Atmospheric River, Hot Creek Blue, Hemlock Ridge

What's In a Name? Atmospheric River, Hot Creek Blue, Hemlock Ridge

Pictured: Our new Women's Hot Creek Blue Crew and Atmospheric River Bottoms.  We draw a lot of inspiration from our home base of Mammoth Lakes. Located in the Eastern Sierra mountains of California, Mammoth is home to amazing...
What Are the Latest Trends in Baselayers? Ridge Founder Jeff Russell Weighs In.

What Are the Latest Trends in Baselayers? Ridge Founder Jeff Russell Weighs In.

Winter is in full swing. The snow continues to fall, and we're in the midst of trade shows - Outdoor Retailer, SIA and ISPO - where the latest outdoor technology and trends will be revealed.  SGB Online spent...
Ridge Merino Featured in Outside Magazine's Ultimate Uphill Skiing Setup

Ridge Merino Featured in Outside Magazine's Ultimate Uphill Skiing Setup

Photo: Jakob Schiller, Outside Magazine Ridge Merino was included in Outside Magazine's recent article of recommended essentials for the ultimate uphill skiing setup. The editor mentions that in addition to uphill skiing - also known as cross-country or mountaineer...
GIVEAWAY: Outdoor Gear Essentials

GIVEAWAY: Outdoor Gear Essentials

We're gearing up for a change in season and partnering up to give away some of our favorite outdoor essentials from Rumpl, SOG Knives and Field Trip Jerky this week! To Enter: 1) Follow all brands mentioned...