How do we do it? Simple. We sell online only - eliminating the retailer - which allows us to cut costs, sometimes up to 50% less than brands with similar products.
Family-owned and operated, Ridge Merino® was co-founded in 2014 by husband and wife team, Jeff and Susan Russell. For the past decade, Jeff led the design and development of outdoor apparel for professional athletes who demanded the very best. Over the years, he noticed these athletes preferred Merino wool base layers instead of their sponsors’ synthetic-blend products. If it was good enough for the pros, why wasn't everyone using Merino wool as part of their layering system? Jeff soon discovered the high price of the fabric kept these products available to only an elite few.
Our 100% Woolmark-certified Merino wool is sustainably sourced from sheep raised by certified non-mulesed woolgrowers in Australia. We donate a percentage of every sale to environmental causes through our partnership with 1% For the Planet.
"In contrast to synthetics, Merino is an active fiber that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot."
Next: The Ridge Mission
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