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Stay Cool With Wool

May 26, 2016

Stay Cool With Wool

Wool. It's not just for winter anymore.

Well, not just any wool. The Merino kind. You know, the kind that breathes, wicks sweat, and regulates temperature based on your body's needs. It works great in cold weather, but did you know those same qualities also kick in when the mercury rises? 

Merino wool naturally pulls moisture away from your skin, doesn't retain odor and dries super fast, so you feel fresher longer. Did we mention, it also provides natural sun protection? Up to 20+ UPF. Ridge Merino offers all these great benefits at a lower cost than other brands.

 

  

"Merino wool is much better at protecting you from UV radiation than most synthetics and cotton. So the whole family will be safer wearing it on sunny days." - Woolmark

Just in time for summer, our new women's Frankie Tank is ready to rock. This buttery soft 100% premium Merino top features a cool racerback design and the popular "fitted to flowy" silhouette, that looks good on just about everyone.

The men's Ridge Tee amps up comfort, allowing you to make those long summer days last even longer. With a relaxed, flattering cut, this super-soft tee offers form and function in one great-fitting 100% premium Merino wool package. Looking (and smelling) good has never been so easy. 

We'll bet these must-have basics will quickly become your favorite summertime staples.  

"In contrast to synthetics, Merino is an active fiber that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot." - Woolmark




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