Merino wool has been improving outdoor and performance wardrobes for years, but the real magic in this natural fiber is in its ability to upgrade your everyday life. It’s why we’ve expanded our everyday-Merino collection this year.
We built our business around Merino wool base layers when we opened in 2014, but each year we’ve added to our collection of Merino staples. We believe the things you wear most often—especially those that are against your skin—make a difference in how you move through the day.
Our Merino wool t-shirts, hoodies, underwear, hiking socks and Merino + Tencel shirts are made to make your everyday life easier.
Merino T-Shirts
This season brings new colors of our bestselling men’s Journey T-Shirt, Journey V-Neck Shirt and Journey Polo Shirt, plus a revamped Journey t-shirt collection for women. Our bestselling women’s Journey Relaxed Fit T-Shirt is back in new colors, and our Journey T-Shirt and Journey V-Neck Shirt have updated fits.
We also introduced a new line of daily-wear shirts made with Merino wool and Tencel: the Canopy Collection. For hot days, this fabric is naturally cooling, moisture wicking and breathable. It’s a super thin fabric with a beautiful drape. Once you experience it, you’ll need it in all cuts: a long sleeve and short sleeve for men, and a long sleeve, short sleeve and tank top for women.
Swapping your cotton or synthetic shirts for a Merino wool shirts or Merino + Tencel tops can make a world of difference in how comfortable you are throughout warm days.
The Traveler Hoodie
A full zip hoodie with pockets is a staple for a reason. It’s hard to find something more cozy to throw on on lazy days or casual days out. We upgraded this classic hoodie style this season with a new lightweight Merino fabric.
Compared to your standard cotton or synthetic hoodie, this hoodie breathes well, resists odor and looks good for days on end. We made it even more functional for everyday wear and for travel with a hidden zippered stash pocket on the inside and a YKK Metaluxe zipper for a classic look without the weight of metal.
The only downside of this hoodie is it’ll relegate your old hoodies to the back of the closet.
Merino Underwear
If you haven’t tried Merino wool underwear yet, you’re in for a treat. It helps regulate your body temperature whether you’re cold or hot, and because it wicks moisture, you’ll be less clammy during any activity. Plus Merino wool’s natural odor resistance is a big win in the underwear department.
Our soft, no itch Merino wool underwear fabric is perfect for travel, outdoor summer adventures or long days at home or at work. Our women’s underwear (boy shorts, hipster briefs, thongs, bralettes and cami tanks) and men’s underwear are back in new colors, plus this season we have a new traditional boxer shorts style for men.
Minaret Hiking Socks
The smallest item on our list might make the biggest upgrade to your daily life. Once you wear our versatile Minaret Socks, they’ll be the ones you always reach for. Moisture wicking, odor resistant, temperature regulating… plus they’re incredibly comfortable for daily life, hikes, runs and more.
Our spring and summer collection this year builds on our commitment to high performance Merino wool apparel by restocking our everyday-wear bestsellers so you can have all the benefits of Merino even on your most mundane days.
