Stay Warm Like a Pro: Danila Shipilov's Winter Kit

Stay Warm Like a Pro: Danila Shipilov's Winter Kit

Pro snowboarder Danila Shipilov (@buckwheatboarder). Photo: Christian Pondella Professional winter athletes often find themselves navigating the most unforgiving climates where their very survival and performance depend on the quality of their clothing.   We talked...
Ridge Heist Featured In Outside Magazine's Do-It-All-Ski-Kit For Women

Ridge Heist Featured In Outside Magazine's Do-It-All-Ski-Kit For Women

Did you see? Ridge was featured in Outside Magazine again, this time as part of the Do-It-All-Ski-Kit For Women.   Our best-selling Women's Heist Merino Wool Hoodie made the line-up as the preferred midlayer option, alongside...
What's In a Name? Atmospheric River, Hot Creek Blue, Hemlock Ridge

What's In a Name? Atmospheric River, Hot Creek Blue, Hemlock Ridge

Pictured: Our new Women's Hot Creek Blue Crew and Atmospheric River Bottoms.  We draw a lot of inspiration from our home base of Mammoth Lakes. Located in the Eastern Sierra mountains of California, Mammoth is home to amazing...
Have Merino, Will Travel. Top 5 Reasons Merino is Great On-the-Go

Have Merino, Will Travel. Top 5 Reasons Merino is Great On-the-Go

Photo credit: Sarah Lee Whether you're planning a multi-day backcountry trip or jetting off to a far-flung foreign land, there's one thing every savvy traveler knows: the right clothing can make or break a trip....
Merino Wool May Reduce Eczema Symptoms in Children

Merino Wool May Reduce Eczema Symptoms in Children

Photo: Jeff Russell, Ridge Merino A new study, published in the British Journal of Dermatology concluded that superfine merino wool may actually reduce eczema symptoms in children.   The clinical trial involved 39 children aged from four weeks to...
I Love the Sound of Avi Bombs in the Morning

I Love the Sound of Avi Bombs in the Morning

Ridge Merino Founder Jeff Russell got the chance to ride along with Mammoth Mountain Ski Patrol (MMSP) to assist with avalanche control during the snowiest month the mountain has ever seen. Here is his recap...     ...
What Are the Latest Trends in Baselayers? Ridge Founder Jeff Russell Weighs In.

What Are the Latest Trends in Baselayers? Ridge Founder Jeff Russell Weighs In.

Winter is in full swing. The snow continues to fall, and we're in the midst of trade shows - Outdoor Retailer, SIA and ISPO - where the latest outdoor technology and trends will be revealed.  SGB Online spent...
Ridge Merino Featured in Outside Magazine's Ultimate Uphill Skiing Setup

Ridge Merino Featured in Outside Magazine's Ultimate Uphill Skiing Setup

Photo: Jakob Schiller, Outside Magazine Ridge Merino was included in Outside Magazine's recent article of recommended essentials for the ultimate uphill skiing setup. The editor mentions that in addition to uphill skiing - also known as cross-country or mountaineer...
Looking For Great Gifts This Holiday Season? You've Come to the Right Place

Looking For Great Gifts This Holiday Season? You've Come to the Right Place

It happens every year. You swear you're going to finish all of your holiday shopping early and before you know it, it's Thanksgiving. Then Dec. 1st. Then mid-December. Panic sets in.  Here's the great news:...